Glasses & Glasses is neither a drinking brand nor a glasses brand. It’s part of David’s identity. My friend, who graduated from optometry school, later fell in love with making drinks. So simple, yet perceptive. A polysemy. Used twice to capture his essence through words. And, I knew just how to illustrate it.
Prescribed Fun-Having
I have known David for quite some time. Two years to be exact. It was during that time that I realized, there are only two things on Earth that can light him up: food and drinks. They are his language, and he speaks it naturally and fluently. So, when asked to help with his own designs, I couldn’t help but think about incorporating these big aspects of his life into the work.
The typography is influenced by food. The main Glasses & Glasses wordmark’s typeface is Cheee, a font created based on the variability of cheese density. The secondary typeface is called Gluten. Not only does the font name fit the theme, but it also has a quirky and cheerful nature that David embodies.
The color palette is chosen based on a combination of food and drinks. While the choices could be infinite, I filtered them down to two main colors based upon David’s heritage: Vietnam and Canada. The red is a callback to where he was born, Canada, while also signifying the red of hot sauce, one of the first things we bonded over. The beige is a reference to the Vietnamese flag’s yellow, yet more buttery and delectable.
The illustrations, for me, needed to feel peculiar but in a light-hearted way. Then, I imagined how funny it would be to see glasses-wearing glasses. I then doodled the different pairs of glasses that can be paired with a variety of glasses shapes. The goal is not to be exact; the goal is to be loose, and have fun.
Naturally, combining them through testing and …
VŨ Nguyễn 