context

coc cafe is a coffee shop located in Hanoi, vietnam.

problem

in 2023, anh approached twist studio to create a brand identity for his new coffee shop in hanoi. what makes this cafe special is not only it is anh’s first time opening one, he’s also using his own home as its location.

solution

homes in vietname can generally be descrived as vibrant, chaotic but strangely harmonic. there are certain colors locals tend to use to decorate the home like yellow, green and red. With all this in mind, we set out to make the experience not about coffee, but about Anh’s home. after all, “coc” means cup in vietnamese, and it also means “knock.”