context

staff is a d2c home goods company that designs whimsical, functional household like plungers, toilet brushes, over mitts and tongs. founded by charlie weisman, the brand reimagines the ordinary y adding the these household products bold colors and a smile on their faces.

problem

staff was getting ready to launch its new product “match Bouquet”. It’s a collaboration launch between staff and susan alecandra. the matches have the smiley faces with the soft, feminien and playful side of susan alexandra, while all plugged into a vase (that acts as a match striker) we were tasked with coming up with content to promote the product.

solution

since staff already had a collection of products launched before the matches. we wanted to create a whole live -action world around the products, while using the matches as the center piece. the fun part comes from decing to build 3 giant flowers to mimic the matches. (tallest flower is 10ft). with flowers that big, a special someone has to take care of them ;)