context

glasses & glasses is a personal brand created by David Le. David is a drink-making specialist, who also got his career start in optometry. He’s now a full-time bartender at UNI and a must-have person to elevate any party beverages.

problem

david approached me with the intention to create a brand that illustrates his type of drinking experience. The brief included a visual identity, and especially, a business card. brands, for me, are becoming more stale and rigid. There’s a lack of personality and ‘humaness’ to them. my goal is to capture that essence and turn the project into something relatable and fun.

solution

glasses & glasses is a play on words. they can also be a play on visual characters. the glasses get progressivelt drunker for every card. moreover, the combinations of glasses are only limited to one’s imagination.