context

Bari is a forum where community leaders, researchers, and policy makers gather to discuss societal change. using data as its core, the conference builds narratives and plans for the betterment of communities around Boston.

problem

Bari started in 2020, and has employed independent artists to design their banner. However, they never had a visual identity before. my task was to create a visual identity that shows the power of togetherness and diversity that translates across both online and physical touchpoints.

solution

we looked at science conventions of the 60’s, where the nostalgia and whimsical nature of the inventions were apparent, and thought that those same feelings needed to be applied to this work. colors, weaving energy and movements. graphics, starting out with simple shapes to build dream